本门课程全面介绍电子商务的知识、方法和技能。电子商务的核心是战略，围绕这一战略形成了四个基本要素：技术/资本/公共政策和媒体。进而形成了电子商务战略的运行环境。课程首先介绍有关电子商务的概念、内涵、分类、优势和劣势、特点等，接着讨论电子商务的战略执行，依次包含六个对面的相关决策：市场机会分析、商业模型、消费者层面、营销沟通和品牌塑造、执行、评估等。本门课程侧重于介绍和研究企业，尤其是中小型企业的网络化运作，目标是使学生学习到电子商务战略与创业的理论知识、运作模式、前人经验，萌发并树立企业家精神，若干年后这些青年人将成为自主创业、改革创新的生力军。 This course studies the decision making process of managing E-Commerce initiatives. It fosters understanding of the core concepts of E-Commerce business theory and practice. Consideration is given to six interrelated sequential decisions in developing and implementing a E-Commerce business strategy: market opportunity analysis, business model, customer interface, market communications and branding, implementation, and evaluation. Through examination of the E-Commerce business practices and managerial experiences of a broad range of companies, students will gain new insight into what constitutes a successful E-Commerce strategy.