本课程是面向全校学生开设的人文类通识教育课，通过本课程的学习，提高学生的中国文化全球传播能力和素养，提升中国文化的全球竞争力。本课程针对中国文化全球传播的问题，从基本的传播策略与传播方法教学入手，系统培养学生对中国文化内在精神的理解，要求学生重点掌握中国文化全球传播的战略、策略及施行，系统学习和掌握中国文化的全球传播模式、传播渠道、传播媒介、传播技巧、传播策划、传播效果评估等具体传播方法。 This course is designed to offer students a first look of Chinese culture of global communication, including the academic source of Chinese culture, global communication studies, fundamental principles of global communication, global communication systems, global communication models, message, symbols, mass media, research methods of global communication studies, etc. By the end of the course, students are expected to develop critical abilities to analyze and interpret Chinese culture of global communication phenomena in globalization.